Specialty Coffee Market
In definition, if the cupping score of the coffee reached 80+ points in a scale of 100, and there are not many defects seen in a sample of the beans, the coffee is then called specialty coffee.
To achieve the grade of specialty coffee, close attention must be paid in every step of coffee production. First, the seed has to be good quality seed, and since specialty coffee can’t have many defects, planting needs to be carefully cultivated and harvested at the perfect time. Same attention in details also needs to be considered when picking the beans and processing them right after to prevent spoilage, because when done wrong it can give coffee impurities and a bad bitter taste that can’t be removed afterwards. Lastly, the taster or “cupper” will do a visual check, a chemist-like roasting, brewing, smelling and “slurp” sounding tasting of the coffee.
Countries known to producing specialty coffees are Indonesia, Brazil, Colombia, Ethiopia and others.
People all over the world are increasingly interested in high-quality coffee, especially in Europe, North America and UAE, which profiting the specialty coffee industry tremendously. Specialty coffee commonly is not available in mainstream retailers, but due to increasing demand, the supermarkets have been putting an increasing range of specialty coffees on their racks.
The continued growth of specialty coffee culture, thanks to the continued growth of the influential third wave artisan scene, shows that consumers are keen to have specialty coffees as their daily coffee treat.
Consumers with special preferences in taste and quality will find them in supermarkets, specialized shops and online sales. 30% of this segment are consuming coffee out of their homes, in coffee shops, restaurants and at the workplace.
The End Users
- Upper end
Excellent quality, cupping score 85+, single origin, coffee with great story telling, and micro-lots. Sold in specialized shops and online shops. Average price is >$100 per kilogram.
- Middle range
Very good quality, cupping score 80-84, sold in supermarkets, restaurants, cafes, hotels, and specialized shops. Sustainability certifications are essential. Pricing range $25-50 per kilogram.
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